![]() In Influence, Cialdini highlights scarcity as one of the six principle factors of persuasion. Interesting but hardly surprising: the salience of the price is greater than the cost of shipping (the anchoring cognitive fallacy), and people in general are not as rational or systematic as they/we believe. It wasn’t presented as that stark a choice: multiple auctions with different price-postage ratios revealed a net preference for low item price and a poor correlation between auction success and stated postage costs. A CD for $5+$6 postage is preferred to a CD for $10+freepost. Test auctions on eBay showed that most people prefer to pay a low price for an item and also pay postage (American: "shipping") than pay a higher price and get free postage, even when the former added up to more than the latter. The world of Socud Amnesia is one in which numbers are everything, and human individuality is all but erased.Zac at writes about an experimental test of buying irrationality using Ebay. ,â a personal identification number like those used widely today in automated bank-teller machines. Finally the reason for this numerical inquiry becomes clear: the taped voice rewards her with a âP.I. â As she types, her answers appear in computer-generated graphics on a screen above her. tell us your American Express Card number. A loud, insistent taped voice demands from her a series of modern-age data: âTell us your social security number. In the opening sequence of Social Amnesia, a woman sits at a computer terminal. The Impossible Theatre usually avoids but occasionally succumbs to what might be called the technological paradox. This is dangerous territory, though, since the sheer fascination of flashing projections and synthesized sound can overpower the social agenda they are supposed to be propounding. Throughout the piece, humans are placed in three essential relations to the technological society: blind acceptance, seen through a trio of characters (Londa Lake, Ted, and Bill) dressed in uniform-like dark blue business suits active rebellion, personified The world of Socud Amnesia is one in which numbers are everything, and human individuality is all but erased. ![]() THEATER IN BALTIMORE: Impossible Theatre's Social Amnesia THEATER IN BALTIMORE: Impossible Theatre's Social Amnesia
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